Social Influencers May Not Be Able to Change People’s Behavior, Study Shows
People from marginalized groups — instead of viral influencers — often hold more sway across their community, experts note.
Saumya Kalia is an Associate Editor at The Swaddle. Her journalism and writing explore issues of social justice, digital sub-cultures, media ecosystem, literature, and memory as they cut across socio-cultural periods. You can reach her at @Saumya_Kalia.